How Snowflake scales global outreach with Mailpool

‍THE CHALLENGE

“Supporting our growing outreach teams with proper infrastructure was becoming complex,” the team shared. Domain setup and DNS configuration were time-consuming, and backend management added unnecessary technical overhead. These bottlenecks limited scalability and slowed campaign execution. Snowflake turned to a scalable and stable solution that streamlined their email infrastructure and enabled high-volume sending, unlocking faster and more effective outreach.

‍THE SOLUTION DEPLOYED

Mailpool provided Snowflake with an automated infrastructure solution tailored to meet the demands of their growing outreach teams. The platform enabled quick technical setup, significantly reducing the time required to launch new campaigns. It also provided automated DNS management, eliminating the need for manual configuration and reducing the risk of errors. Most importantly, Mailpool delivered a scalable sending infrastructure that could support high-volume outreach reliably and efficiently.

‍RESULTS & IMPACT

Mailpool delivered major efficiency gains for Snowflake by cutting setup time from four hours to ten minutes and fully automating DNS configuration. This minimized infrastructure maintenance and improved email deliverability. By reclaiming engineering bandwidth, the platform team enabled faster scaling for outreach teams. The result was a streamlined, agile infrastructure that eliminated technical roadblocks and supported long-term growth.

‍KEY FEATURES LEVERAGED

Automated setup

Snowflake significantly accelerated their workflow with Mailpool’s automation features. Tasks that previously required hours of manual setup and engineering effort were reduced to just a few clicks. As the team shared, “What used to take half a day of engineering time now takes minutes,” highlighting the dramatic efficiency gains Mailpool delivered.

‍Domain management

Snowflake accelerated their email infrastructure growth with Mailpool’s bulk domain purchase and automated setup. “DNS configuration and maintenance are now completely automated,” saving engineering time and reducing overhead while enabling faster, more efficient scaling.

‍Infrastructure scaling

Snowflake benefits from Mailpool by enabling their outreach teams to scale freely and efficiently. As they put it, “We can support our outreach teams' growth without technical limitations,” highlighting how Mailpool removed infrastructure bottlenecks and allowed them to expand without added complexity.

‍LESSONS & BEST PRACTICES

Automating technical setup early in the process is essential to avoid delays and reduce manual workload as your operations grow. Streamlining DNS management further simplifies infrastructure tasks, making it easier to maintain consistency and reliability. Building with outreach scale in mind ensures your systems can handle increased demand without compromising performance. By minimizing engineering overhead, teams can focus on high-impact work rather than routine configurations, ultimately driving faster and more sustainable growth.

‍"As our outreach teams continue to grow, having automated infrastructure allows us to support their needs efficiently," concludes the Platform team. "We can focus on core platform work while ensuring our sales teams have the infrastructure they need."