How Captain Data reduced setup time by 97% with Mailpool

‍"Mailpool has been a game-changer for our email operations. We went from spending hours on technical setup to focusing on what matters: growing our business."‍

Guillaume Odier
CEO of Captain Data

‍THE CHALLENGE

“As a data automation company, we were ironically spending too much time manually setting up our email infrastructure,” explains Guillaume Odier. The team faced several critical challenges, including time-consuming manual setup of domains and email accounts, as well as complex DNS configurations that limited their ability to scale efficiently. Additionally, poor email deliverability was directly impacting customer acquisition efforts. To support growing demands, the company needed an automated, scalable solution that would optimize operations and increase performance.

‍THE SOLUTION DEPLOYED

Mailpool delivered a fully automated email infrastructure solution that addressed Captain Data’s growing operational demands. The platform enabled rapid email account setup, simplified domain management, and included built-in deliverability optimization, all designed to eliminate manual tasks and reduce setup time. “What surprised us most was the simplicity. Mailpool allowed us to configure new domains in just minutes, freeing up our team to concentrate on building and improving our core product,” says Guillaume. 

RESULTS & IMPACT

Mailpool brought measurable improvements to Captain Data’s email operations. Daily email volume increased from 200 to 10,000, and deliverability rose significantly from 45% to 94%. Setup time per domain dropped by 97%, from three hours to just five minutes. “The impact went far beyond just sending more emails,” says Guillaume Odier. The team gained a more efficient domain setup process, benefited from automated DNS configuration, and achieved consistent deliverability across all campaigns. With Mailpool, Captain Data now operates on a scalable infrastructure that supports both current demand and future growth.

‍KEY FEATURES LEVERAGED

Automated Setup

Captain Data accelerated their outreach by adopting Mailpool’s automated setup. Previously, technical hurdles and manual configurations had slowed their growth and drained resources. Mailpool’s automated infrastructure removed these bottlenecks, streamlining deployment and freeing the team to focus on scaling. Guillaume shared, “Mailpool's automated configuration eliminated the technical complexity that was holding back our growth.”

Deliverability Optimization

Captain Data saw a significant improvement in outreach performance after implementing Mailpool. As their customer acquisition efforts scaled, ensuring emails reached inboxes became a critical priority. Mailpool’s built-in features, including comprehensive deliverability audits and reputation management, helped maintain consistently high deliverability across all campaigns. As Guillaume noted, “The built-in optimization ensures our emails consistently reach inboxes, which is crucial for our customer acquisition.”

Domain Management

Captain Data scaled faster with Mailpool’s domain management tools, bypassing the technical roadblocks that typically slow outreach. Automated domain setup and simplified DNS configuration let the team focus on growth, not infrastructure. As Guillaume shared, “The streamlined domain management allows us to scale our email operations without adding technical overhead,” underscoring how Mailpool removed a key obstacle to efficient expansion.

‍LESSONS & BEST PRACTICES

Starting with automation from day one is essential. Prioritizing deliverability from the start and investing in scalable infrastructure early on can prevent growth bottlenecks before they arise. By choosing tools that scale with your business, you set the foundation for long-term efficiency and adaptability.. As Guillaume puts it, “For any SaaS company looking to scale their email operations, automated infrastructure isn't just nice to have. It's essential. It's about building a foundation that supports exponential growth.”

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“As we continue to expand our data automation platform, having a reliable email infrastructure partner like Mailpool gives us confidence in our ability to scale. We can focus on innovation, knowing our email operations are handled efficiently.”‍

Guillaume Odier
‍CEO, Captain Data