- B2B contact data aggregator
- Industry: B2B Data & Sales Intelligence
- Primary use: Cold email infrastructure
- Key features used: Automated setup, Domain management, Deliverability optimization

How FullEnrich scales cold email 10x faster thanks to Mailpool

"Mailpool revolutionized how we manage our email infrastructure. What used to be our biggest technical bottleneck is now completely automated!"
Benjamin Douablin
CEO of FullEnrich
THE CHALLENGE
“As we scaled our operations, managing our email infrastructure became increasingly complex and time-consuming,” explains Benjamin Douablin, CEO of FullEnrich. The company encountered several key challenges, including the manual and labor-intensive setup of domains and email accounts, as well as the complexity of configuring DNS and optimizing for deliverability. As email volume grew, maintaining strong deliverability became increasingly difficult, hindering outreach efforts. It became clear that FullEnrich needed a fully automated solution capable of supporting their growth while ensuring reliability and performance at scale.
THE SOLUTION DEPLOYED
Mailpool provided FullEnrich with an automated solution tailored to address their growing email infrastructure needs. The implementation focused on automating email account configuration, streamlining domain management, and integrating built-in deliverability optimization. “What impressed us most was how Mailpool automated the entire process. What used to take hours now takes minutes,” notes Benjamin Douablin, CEO of FullEnrich. “The platform eliminated our technical bottlenecks and allowed us to scale efficiently.”
RESULTS & IMPACT
Mailpool delivered measurable improvements to FullEnrich’s email operations. Setup time per domain was reduced from three hours to just six minutes, and domain deployment time was cut by a factor of 30. Deliverability rates saw a significant jump, from 55% to 92%. “Beyond the numbers, Mailpool transformed how we manage our email infrastructure,” says CEO Benjamin Douablin. The team benefited from streamlined domain management, fully automated DNS configuration, consistent deliverability optimization, and a simplified scaling process that allowed them to grow without technical constraints.
KEY FEATURES LEVERAGED
Automated Setup
FullEnrich streamlined their outreach operations with Mailpool’s automated setup. What was once a manual, error-prone process became fast and reliable, allowing the team to shift focus from backend configuration to campaign growth. As Benjamin Douablin shared, “Mailpool's automated configuration system eliminated hours of manual work and potential human error,” highlighting the platform’s impact on efficiency and resource allocation.
Deliverability Optimization
Full Enrich significantly improved their email outreach by leveraging Mailpool’s deliverability optimization features. After making the switch, their deliverability rate rose to 92%, directly boosting campaign success. As Benjamin shared, “The built-in deliverability optimization ensures our emails consistently reach the inbox, which is crucial for our business.”
Domain Management
FullEnrich turned to Mailpool’s Domain Management features to scale their outreach more efficiently. Manual domain setup had slowed their expansion, but with the AI domain finder and bulk setup tools, they automated everything from domain generation to DNS configuration. This streamlined process reduced overhead and kept campaigns moving quickly. As Benjamin said, “The AI domain finder and bulk domain setup features have become essential to our scaling strategy,” highlighting how Mailpool directly supported their growth and reliability.
LESSONS & BEST PRACTICES
Automate infrastructure setup early in your scaling journey, prioritize deliverability from the start, and choose tools that remove the need for manual configuration. These decisions lay the groundwork for long-term success. “For any company planning to scale their email operations, I strongly recommend starting with automated infrastructure. It’s not just about saving time; it’s about building a foundation that can support your growth,” advises Benjamin.
“As we continue to expand our services globally, having Mailpool as our infrastructure partner gives us confidence in our ability to scale efficiently. The time and resources we've saved on infrastructure management are now invested in product innovation and customer success.”
Benjamin Douablin
CEO, FullEnrich