From 5 days to 30 minutes: How Adyen optimized infrastructure setup time with Mailpool

‍THE CHALLENGE

Operating in over 30 countries, each with different compliance requirements, made managing notification infrastructure increasingly complex,” explains Adyen’s Platform team. The company faced a number of challenges as it scaled globally: setting up infrastructure in a new region took an average of five days, configurations varied across territories, and navigating complex regional compliance requirements added significant overhead. Additionally, delivery performance was inconsistent, further complicating their ability to provide a reliable, global communication experience.

‍THE SOLUTIONS DEPLOYED

Mailpool provided Adyen with a standardized infrastructure solution designed to address the complexities of global operations. The platform enabled global infrastructure standardization, ensuring consistent configuration across regions. It also automated regional compliance processes, helping Adyen meet diverse regulatory requirements with ease. Additionally, Mailpool introduced a unified monitoring system, allowing the team to track performance and delivery across all territories through a single, streamlined interface.

‍RESULTS & IMPACTS

The impact of Mailpool’s solution was both immediate and substantial. Regional setup time was reduced by 99%, dropping from five days to just 30 minutes. Delivery rates improved significantly, rising from 75% to 94%, while infrastructure maintenance time was cut by 80%. What was once a fragmented system of over 30+ setups was replaced with one unified infrastructure. Operationally, Adyen benefited from consistent global configurations, automated compliance updates, simplified monitoring, and a significant reduction in operational overhead.

‍KEY FEATURES LEVERAGED

‍Global Standardization

Adyen streamlined their email infrastructure across regions using Mailpool’s global standardization feature. By unifying their setup under one reliable system, they eliminated inconsistencies and reduced complexity. This not only accelerated campaign launches but also ensured high deliverability across all markets. As the team noted, “We now manage all regions through one consistent system,” enabling truly scalable global operations.

‍Compliance Automation

Adyen experienced significant efficiency gains with Mailpool’s compliance automation feature, which streamlined the complex task of meeting regional email regulations. Rather than manually configuring each domain to align with different international standards, the system now automatically applies the necessary compliance settings during setup. This shift not only saved valuable time but also minimized the risk of errors and ensured full compliance across all campaigns. As the team shared, “Regional compliance requirements are automatically handled during setup,” highlighting how Mailpool enabled them to scale confidently across global markets.

‍Unified Management

Adyen significantly improved their global email operations by leveraging Mailpool’s unified management feature. This allowed their platform team to deploy new regions in minutes instead of days, streamlining what was previously a time-consuming and complex process. With a unified system to oversee all email infrastructure, Adyen reduced operational overhead, ensured consistent configurations across markets, and scaled their outreach efficiently without the need for region-specific setups.

‍LESSONS & BEST PRACTICES

Standardizing global infrastructure early ensures consistent performance and simplifies regional expansion. Automating compliance management reduces the risk of human error and keeps operations aligned with local regulations. Centralizing monitoring gives teams full visibility across systems, enabling faster issue resolution. By building with an international scale in mind, organizations can confidently support global growth from day one.

“As we continue expanding our global payment platform, having a standardized notification infrastructure gives us confidence in our ability to scale efficiently. We can enter new markets knowing our notification system will perform consistently.”